They called us crazy when we wanted to mount airless wheels on a bike to do an Ironman, or when we set out to cross Europe with the same set of tires, or when we put the first ABS on the market on a bike! Or when we wanted to make a pair of glasses from the 90's fashionable 30 years later! We could also talk about how we started exporting to the 5 continents in less than 2 years, but we will not continue... Because the most beautiful is yet to come!